i guess that really does show our failure at framing or storytelling. and makes me think that as we always worry that “we” will come off as elitist when we tell people not to shop at walmart, we are just again falling into their framing rather than advancing our own. Because it assumes a frame in our society of us expressing our identities through decisions about where and how to shop.

so, we need a story that isn’t about shopping. and need a bridge to get us there. but that leads me to wonder if the work we do (at that organization we work at) is falling into or subverting that frame?

i’ll keep thinking about it.