Sunshocked

When I first got into branding, I was surprised to learn that there were many, many steps before designing a cool logo necessary for creating a successful brand. The first of which must solve the age old problem of scarcity of resources.

It turns out that Sao Paulo wasn’t joking back in December with their billboard ban. As the ads have come down, a boneyard of skeletal billboards have been left in their place.

Although my disdain for the advertising industry is well-documented (and well-founded!), I would never go so far as to call them terrorists. The fair city of Boston, however, evidently would.