20060925Mon
We get the word “bedlam” from the world’s oldest psychiatric hospital, St. Mary Bethelem in London. Founded in 1247, treatment long consisted of shackling the mentally ill to the walls and letting them scream. Seven hundred fifty years later, a lot of businesses are finding success by making a place for noise and chaos.
20060706Thu
Don’t get me wrong, I’m a big fan of signal, but I think noise has gotten a raw deal. Modern science has a great formula for determining a signal-to-noise ratio with the intention of getting this number as high as possible. Yet, I believe that the optimal ratio may be lower than 1:0.