Sunshocked

Before making resolutions for 2010, I reviewed those I had made each January 1st throughout the ‘Naughties. While many had been checked off, those that remained suggested a new strategy.

Since I’ve leaked that one of Diligent Creative’s goals is to pull non-profits to the bleeding edge of online strategy, some might appreciate my defining exactly what that is.

For years, the growing prevalence of crowd-based production systems (like YouTube or Wikipedia) has forced us to consider the changing role of the expert. Is there still a place for a Shakespeare among the infinite monkeys and infinite typewriters? It seems, at last, society is coming to an answer.

Vital systems, from the U.S. economy to the global food market, are failing all at once… according to the “glass is half empty” crowd anyway. The “glass is half full of yummy lemonade” perspective is that we’re merely going through some market corrections.

Our nation is less than two weeks away from the arrival of the iPhone, but all is not well. Apple’s exclusive partnership with AT&T makes the iPhone a very difficult purchase to reconcile with nerd values.

I’m not the only person to suggest that the very nature of the web challenges existing power structures, but harnessing that nature into specific projects that can be completed in a reasonable amount of time with limited resources requires more thinking.

When I first got into branding, I was surprised to learn that there were many, many steps before designing a cool logo necessary for creating a successful brand. The first of which must solve the age old problem of scarcity of resources.

Mmm… this Easter treatise on vlogging tastes sacrilicious!

Being a white, heterosexual male in the tech industry is not without its challenges. Some of the biggest revolve around how to make the tech industry less white, heterosexual, and male.

Al Gore. Affable, amiable, genial… he’s charmed America with his 1337 Powerpoint skills and put us on the right path to addressing the looming menace of climate change. Moral to a fault, no one has ever questioned his motives. Until now.