Sunshocked

The NFL has announced that this year will be the last time they redesign the Superbowl logo. After over forty years of wild mutations and embarrassing zeitgeists, it’s finally been standardized. Let’s say goodbye to some old gems.

I tried to describe the logo my mother should look for—a half-black, half-white, double-bucketed asexual figure in front of a 3d globe—and suddenly realized how to better support the Fair Trade movement.

My place of employment, Rainforest Action Network (RAN), recently launched a youth network. Here’s the step-by-step of how we came up with the logo.