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	<title>Sunshocked &#187; yawn</title>
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	<description>You have shown me a strange image, and they are strange prisoners.</description>
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		<title>Why I&#8217;m starting a business in the middle of an economic meltdown</title>
		<link>http://sunshocked.com/stanifesto/archives/economic-meltdown</link>
		<comments>http://sunshocked.com/stanifesto/archives/economic-meltdown#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:00:30 +0000</pubDate>
		<dc:creator>Stan</dc:creator>
				<category><![CDATA[text]]></category>
		<category><![CDATA[bohemian]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[crazy]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[yawn]]></category>

		<guid isPermaLink="false">http://www.sunshocked.com/stanifesto/?p=319</guid>
		<description><![CDATA[This Wednesday I&#8217;ll be saying goodbye to my job of four years and striking out on my own. It should be a moment of exhilaration and celebration&#8212;except for the fact the U.S. financial market just cried Jenga! in the middle of my endeavor. Here are three reasons why I&#8217;m not crazy.
The first is that, despite [...]]]></description>
			<content:encoded><![CDATA[<p>This Wednesday I&#8217;ll be saying goodbye to my job of four years and striking out on my own. It should be a moment of exhilaration and celebration&mdash;except for the fact the U.S. financial market just cried <a href="http://www.hasbro.com/games/family-games/jenga/" title="Official Site">Jenga!</a> in the middle of my endeavor. Here are three reasons why I&#8217;m not crazy.<span id="more-319"></span></p>
<p>The first is that, despite (or rather because of) your natural instincts, recessions are a good time to start a business. The risks associated with jumping into a tumultuous environment is a <a href="http://discussionleader.hbsp.com/gergen-vanourek/2008/08/why-entrepreneurs-love-a-downt.html" title="'Why Entrepreneurs Love a Downturn at Harvard Business School">natural herd-thinner</a>. Here, there be dragons. Those who are looking for security or opportunity find it somewhere else, leaving the field of start-ups reserved for the <a href="http://www.enotes.com/shakespeare-quotes/yond-cassius-has-lean-hungry-look">lean and hungry</a>.</p>
<p>Imagine if innovators of the early naughts remained shell-shocked from the Dot Com bursting (a bubble worth <a href="http://en.wikipedia.org/wiki/Dot-com_bubble#Aftermath" title="The Dot Com Bubble on Wikipedia">$5 trillion</a>!) and played it conservative, never giving their big idea a real shot. We&#8217;d live in a world without Wikipedia (&#8216;01), MySpace (&#8216;03), del.icio.us (&#8216;03), Flickr (&#8216;04), and <a href="http://anarchogeek.com/2008/7/20/does-genuine-tech-innovation-happen-better-in-a-recession" title="Does Genuine Tech Innovation Happen Better in a Recession? on Anarchogeek">lots of other examples</a>.</p>
<p>Beyond the lack of competition, there are <a href="http://www.usatoday.com/money/smallbusiness/columnist/strauss/2003-03-03-start_x.htm" title="USA Today on the subject back in 2003">genuine economic reasons</a> to start a business in a recession. As unemployment goes up, expectations for salaries and benefits fall&mdash;good news for an owner and bad news for an employee (or interviewee). This principle applies to other &#8220;resources&#8221; beyond labor. Office vacancies decrease rent, for instance, and overhead shrinks.</p>
<p>The second reason I&#8217;m not crazy is that this decision, while seemingly impulsive given the weather outside, has been a year in the making and has involved <a href="http://www.amazon.com/Talent-Not-Enough-Business-Designers/dp/0321278798/">my</a> <a href="http://www.amazon.com/Graphic-Designer-Without-Losing-Your/dp/1568985592/">reading</a> <a href="http://www.amazon.com/Business-Side-Creativity-Complete-Communications/dp/039373207X/">half</a> <a href="http://www.amazon.com/Graphic-Artists-Guild-Handbook-Guidelines/dp/0932102131/">a</a> <a href="http://www.amazon.com/Small-Business-Start-Up-California-Start/dp/087337861X/">dozen</a> <a href="http://freelanceswitch.com/book/">books</a> and attending <a href="http://sxsw.com/interactive/">two</a> <a href="http://thestartconference.com">conferences</a> on the subject. When I stopped learning new things, I knew it was time. For my life goals, this is the right thing to do now.</p>
<p>Living in San Francisco and working at a non-profit is a recipe for permanent Bohemianism (or <a href="http://www.cnn.com/2008/LIVING/wayoflife/05/08/young.frugal.ap/index.html" title="Young And Wealthy, but Normal on CNN">YAWNism</a>, at least). While that&#8217;s a lifestyle that I find not only acceptable but even attractive, it&#8217;s not a one that can support the opportunities I want to provide for my children (none yet, just thinking ahead). If starting a business is the primary path to wealth, that&#8217;s a path I need to take today&mdash;not when I&#8217;d be subjecting a <em>family</em> to the risks I am willing to bare myself<sup>*</sup>.</p>
<p>The third reason is, well&#8230; yes, I <em>am</em> crazy. But that&#8217;s okay.</p>
<p>At the recent <a href="http://thestartconference.com/" title="TheStartConference.com">Start Conference</a>, Ev Williams (founder of Blogger and Twitter) gave &#8220;hallucinogenic optimism&#8221; as a prerequisite for entrepreneurship. A few panels later, Marc Hedlund (founder of <a href="https://www.wesabe.com/">Wesabe</a>) painted a picture of obsession as a key personality trait, quoting fellow entrepreneur Paul Hawken, &#8220;Do the idea that won&#8217;t leave you alone.&#8221; A few panels later, venture capitalist David Hornik confirmed, &#8220;This is hard work. You have to be crazy.&#8221;</p>
<p>So, whatever you think <a href="http://www.236.com/video/2008/get_your_war_on_bailout_1_9145.php" title="GYWO covers the bailout">about the bailout</a> you won&#8217;t have to worry about me. I&#8217;ll just be over here in the corner watching Apple&#8217;s &#8220;<a href="http://www.youtube.com/watch?v=Dvn_Ied9t4M" title="Crazy Ones on YouTube">Crazy Ones</a>&#8221; video and pretending they&#8217;re talking about me.</p>
<p>Next episode: What I&#8217;ll actually be doing.</p>
<p class="footnote"><sup>*</sup> And Sarah&#8217;s being awesome about it all.</p>
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